How we got hooked
Our Story
Founded in 2007 by Paul Joubert, Southern Cross Seafood Deli is built on a lifelong passion for the sea and its bounty. Growing up, I spent countless hours listening to my father’s tales of fishing adventures around the braai. His love for the ocean rubbed off on me, sparking an insatiable desire to catch, prepare, and enjoy the freshest seafood.
Our Journey
My wife, Desiree, and I opened our first deli in Westlake Lifestyle Centre, driven by a vision to share our love for seafood with the community. Quickly, our daily fresh catch offering gained popularity, and we discovered a demand for high-quality seafood backed by expert knowledge. Today, we proudly supply top restaurants and hotels in Cape Town and beyond, including Franschhoek.
A Family Legacy Continues
My son, Justin, shares my passion and joins the business, bringing a new generation of expertise. A qualified chef with experience at esteemed establishments such as Chefs Warehouse Beau Constantia, La Colombe & Annalize Catering.
Justin’s culinary background and passion for seafood preparation ensure our customers receive exceptional quality.
Our Promise
At Southern Cross Seafood, we prioritize:
- Freshness: Maintaining the cold chain from boat to door to ensure optimal quality.
- Sustainability: Supporting small-scale fisheries and approved catch methods to preserve our ocean’s resources.
- Quality: Sourcing only from licensed commercial vessels, ensuring compliance with DAFF regulations.
Personalized Service
Our family is committed to providing exceptional customer service. We invite you to contact us for personalized assistance with your seafood purchase, preparation, and pairing.
Thank You
We appreciate your support and look forward to sharing our love for seafood with you.
The Joubert Family
